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Allen Mzrketing & Management


Collaborative research and analysis with our clients allows for the right message to be received by the right audience at the right time. While building brand awareness and equity is a constant goal, each campaign is designed around the specific goals of each association, so we make a number of services available to all our clients.

A marketing strategy can include:

 
     
Subscription marketing  
Visibility marketing  
Catalogue advertising  
Cross marketing to related organizations  

Direct mail and e-mail promotions

 
Member-to-library recruitment promotions  
Press releases  
• 
Conference presence